We Engineer Growth Through Creators.
We Engineer Growth Through Creators.
We Engineer Growth Through Creators.
We transform creator marketing from a collection of campaigns into a measurable growth engine. By combining strategy, data, creativity and experimentation, we help brands scale across markets with confidence.
We transform creator marketing from a collection of campaigns into a measurable growth engine. By combining strategy, data, creativity and experimentation, we help brands scale across markets with confidence.
We transform creator marketing from a collection of campaigns into a measurable growth engine. By combining strategy, data, creativity and experimentation, we help brands scale across markets with confidence.
12M+
Revenue
4.8x
ROAS
+24%
Purchase Intent
2B+
Views
+32%
Brand Lift
+38%
Incr. Acquisitions
12M+
Revenue
4.8x
ROAS
+24%
Purchase Intent
2B+
Views
+32%
Brand Lift
+38%
Incr. Acquisitions
Trusted by ambitious
brands across the world.
Why Perfluence
Why Brands Choose Perfluence Over Traditional Agencies.
Why Brands Choose Perfluence Over Traditional Agencies.
Why Brands Choose Perfluence
Over Traditional Agencies
We don't replace your team, your agency, or your creators. We bring the one thing most setups are missing, a measurement and testing engine that makes every decision compound.
We don't replace your team, your agency, or your creators. We bring the one thing most setups are missing, a measurement and testing engine that makes every decision compound.
We don't replace your team, your agency, or your creators. We bring the one thing most setups are missing, a measurement and testing engine that makes every decision compound.
EVERY CAMPAIGN,
ONE TESTING CYCLE.
Every campaign starts with a clear hypothesis and ends with a number. We test creators, content and spend against real business outcomes, and every result sharpens the next decision.
Measurement-Led
Fits Any Team
BUILT DIFFERENT,
BY DESIGN.
14+ Years Experience
Enterprise-Scale Budgets
US, EU & Middle East
Full-Funnel Thinking
Test-and-Learn DNA
Multi-Vertical Expertise
Agency-Agnostic
Founder-Led Delivery
Fourteen years of running creator marketing for brands with real budgets on the line, across markets and verticals, wired to test everything rather than trust a gut call.
Results
Proven Impact.
Across Markets & Industries.
Proven Impact.
Across Markets & Industries.
Proven Impact.
Across Markets & Industries.
1+
1+
Markets
Activated
1+
1+
Campaigns
Delivered
1K+
1K+
Creator
Collaborations
1M+
1M+
Yearly
Invest. Managed
1+
1+
Markets
Activated
1+
1+
Campaigns
Delivered
1K+
1K+
Creator
Collaborations
1M+
1M+
Avg. Yearly
Investment
Managed
The Perfluence Framework
We Don't Run Campaigns.
We Build Creator Growth Systems.
We Don't Run Campaigns.
We Build Creator Growth Systems.
We Don't Run Campaigns.
We Build Creator Growth Systems.
A full-funnel approach where strategy, activation and measurement feed each other, not three separate steps that end when the campaign does.
A full-funnel approach where strategy, activation and measurement feed each other, not three separate steps that end when the campaign does.
A full-funnel approach where strategy, activation and measurement feed each other, not three separate steps that end when the campaign does.
AUDIENCE ALIGNMENT
Strategy
Activiation
Measurement
We start by defining what success actually looks like: sizing the addressable audience, mapping the creator landscape, and designing the measurement framework before a single euro moves.
Market & Audience Insights
Creator Ecosystem Design
Measurement Framework Design
Budget & Resource Planning
AUDIENCE ALIGNMENT
Strategy
Activiation
Measurement
We start by defining what success actually looks like: sizing the addressable audience, mapping the creator landscape, and designing the measurement framework before a single euro moves.
Market & Audience Insights
Creator Ecosystem Design
Measurement Framework Design
Budget & Resource Planning
AUDIENCE ALIGNMENT
Strategy
Activiation
Measurement
We start by defining what success actually looks like: sizing the addressable audience, mapping the creator landscape, and designing the measurement framework before a single euro moves.
Market & Audience Insights
Creator Ecosystem Design
Measurement Framework Design
Budget & Resource Planning
Creator marketing doesn't have an influencer problem.
It has a decision-making problem.
Creator marketing doesn't have an influencer problem.
It has a decision-making problem.
Creator marketing doesn't have an influencer problem.
It has a decision-making problem.
The Difference
Not All Creator Marketing
Is Built The Same.
Not All Creator Marketing
Is Built The Same.
Not All Creator Marketing
Is Built The Same.
The Old Approach
Prioritises size over audience match
No clear link between activity and outcome
Delivers one-off activations with no throughline
Leans on instinct and trends over evidence
Job ends at activation delivery
Applies the same playbook across every market
Chases vanity metrics as the finish line
Perfluence
Develops long-term partnerships and creator communities
Tracks brand lift, intent, conversions and ROI
Builds scalable programs that compound over time
Every recommendation is validated by a robust measurement framework
Leans, tests and improves every single cycle
Brings global expertise, locally sharp
Balances community engagement with business impact
Founder
Strategy. Creativity.
Measurable Impact.
Strategy. Creativity.
Measurable Impact.
Founder
Strategy. Creativity.
Measurable Impact.
“We don’t chase trends.
We build growth that lasts.”
“We don’t chase trends.
We build growth that lasts.”
“We don’t chase trends.
We build growth that lasts.”
Perfluence was born from one observation: Creator marketing had become one of the fastest growing marketing channels, and one of the least accountable.
After 14+ years running campaigns across the globe, I kept seeing the same gap.
Great creative, real budgets, and no real way to know what was actually working.
I didn't want to build another agency that runs campaigns. I wanted to build the layer that tells you the truth about them, before you find out six months in that the budget didn't move the needle.
That's what Perfluence is today.
Perfluence was born from one observation: Creator marketing had become one of the fastest growing marketing channels, and one of the least accountable.
After 14+ years running campaigns across the globe, I kept seeing the same gap.
Great creative, real budgets, and no real way to know what was actually working.
I didn't want to build another agency that runs campaigns. I wanted to build the layer that tells you the truth about them, before you find out six months in that the budget didn't move the needle.
That's what Perfluence is today.
Perfluence was born from one observation: Creator marketing had become one of the fastest growing marketing channels, and one of the least accountable.
After 14+ years running campaigns across the globe, I kept seeing the same gap.
Great creative, real budgets, and no real way to know what was actually working.
I didn't want to build another agency that runs campaigns. I wanted to build the layer that tells you the truth about them, before you find out six months in that the budget didn't move the needle.
That's what Perfluence is today.
Testimonials
Ask The Brands
Who Stopped Guessing.
Ask The Brands
Who Stopped Guessing.
Ask The Brands
Who Stopped Guessing.
Davitha Tiller
Head of Social & Integrated Communications, Havas US
I’ve had the pleasure of working with them and they consistently exceed expectations. Karina is one of the sharpest minds I know in performance PR, influencer, and affiliate marketing, with an exceptional ability to uncover meaningful insights from data and present them in a way that aligns stakeholders and drives action. They’re collaborative, proactive, endlessly curious, and simply make every project stronger, and more enjoyable. I would recommend them without reservation.
Jean-Gabriel Duveau
Vice President of Brand, GetYourGuide
Working with them was a real pleasure. They have a rare ability to combine deep expertise in the creator space with a pragmatic, data-driven approach to measurement, making a channel that often feels hard to quantify genuinely actionable. On top of that, they're incredibly approachable, collaborative, and someone you can always count on to cut through the noise and focus on what actually matters.
Holland Bent
SVP, Head of Development, Billion Dollar Boy
From a complex SAG celebrity production on the roof of a moving tour bus in Manhattan to every challenge that came with it, they embraced bold ideas and were a true partner navigating the complexities throughout. Amazing through it all. Any opportunity to work with them is a win!
FAQs
Your Questions Answered.
Your Questions Answered.
Your Questions Answered.
Here are some of the most common questions we get from brands looking to grow digitally.
Here are some of the most common questions we get from brands looking to grow digitally.
Here are some of the most common questions we get from brands looking to grow digitally.
When is Perfluence the right partner, and when isn't it?
We already have an internal team and agency partners. Where do you fit?
Can you just handle the strategy and measurement, or do you need ro run the whole campaign?
We only operate in one market. Can Perfluence still help?
Is there a minimum budget or campaign size to work with you?
What happens after we book a call?
When is Perfluence the right partner, and when isn't it?
We already have an internal team and agency partners. Where do you fit?
Can you just handle the strategy and measurement, or do you need ro run the whole campaign?
We only operate in one market. Can Perfluence still help?
Is there a minimum budget or campaign size to work with you?
What happens after we book a call?
Contact Us
Tell Us Where You're Stuck.
Contact Us
Tell Us Where You're Stuck.
Contact Us
Tell Us Where You're Stuck.
Less Guesswork.
More Measurable Growth.
Less Guesswork.
More Measurable Growth.
Less Guesswork.
More Measurable Growth.
